Adidas Gazelle

New website’s exclusive focus on women’s sale shoes and instant notification via RSS feeds, make it easy for shoe lovers to buy their favorite shoes at a great price.

Orinda, CA (PRWEB) June 14, 2006 – Savvy Internet Marketing, LLC., announces the launch of Savvy Shoe Sale, www.savvy-shoe-sale.com. A new website dedicated to featuring fabulous women’s shoes, always on sale.

Each day Savvy’s editors manually scour the Web to find the bargains featured on Savvy Shoe Sale. Shoes are selected based on hot fashion design or classic styling, discount value, high customer reviews, and sufficient stock.

Visitors to Savvy Shoe Sale are greeted with new deals each day. One day the website might feature a sexy stiletto at 20% off; the next time an end-of-season price on a fabulous leather boot, later followed by the latest summertime sandal.

“Online shoppers have access to fantastic bargains,” notes Pamela Swingley, president of Savvy Internet Marketing, LLC. “But finding the best deals can be a time consuming challenge. Savvy Shoe Sale is like having your own personal shopper.”

To make finding and securing the best sale shoe even easier, Savvy Shoe Sale incorporates the power of Really Simple Syndication (RSS). RSS users get the latest shoe markdowns delivered right to their desktop or browser.

“Customers that subscribe to Savvy Shoe Sales’ RSS feed can act fast, before their size is sold out,” continues Swingley. “And, they don’t have to keep checking back to see when new specials are posted.”

Savvy Shoe Sale features stylish shoes from a variety of designers including, Charles David, Prada, Two Lips, Jessica Simpson, and many more.

“We have formed marketing partnerships with a variety of leading merchants,” Swingley notes. “This way, we offer our customers a greater selection of shoe specials.”

Each category within Savvy Shoe Sale is filled with fabulous shoes on sale. Shoppers will find:

About Savvy Shoe Sale:
The Savvy Shoe Sale Web site is owned and operated by Savvy Internet Marketing, LLC. (Savvy).

Headquartered in Orinda, California, Savvy manages a network of content-rich and topic-specific shopping guides that help consumers make better purchase decisions, and create demand for merchant partner products or services. Savvy Web sites include:

###

Modern marketing agency collaborates with adidas and Immersive
Media Corp. to extend the boundaries of experiential marketing.

Portland, Oregon (PRWEB) December 3, 2007 — TAOW Productions LLC is pleased to announce the first ever use of immersive 360 degree video in a global marketing campaign. The Portland, Oregon-based marketing agency, along with adidas and Immersive Media Corp. developed the innovative video footage as a component of adidas’ fall 2007 Basketball Is A Brotherhood campaign as featured at www.adidasbasketball.com. Using the technology and production services of Immersive Media, the specially created videos allow visitors to move within the streaming content and look in every direction, providing a unique viewer experience.

TAOW was engaged by Immersive Media Corp. to help the company promote its advanced immersive 360 degree video technology and services for use within the marketing industry. Under the agreement, TAOW provides creative services to market the breakthrough technology as well as identify, develop and demonstrate new applications that use the technology to expand the boundaries of experiential and digital marketing. adidas is the first to use the technology for such purposes.

“We believe that creating experiences is essential today to building authentic relationships between brands and consumers,” said TAOW’s founder, B. Scott Taylor. “Immersive Media’s 360 degree video technology and im360 Studios’ services open the door to a whole range of new possibilities as it relates to online story telling and experiential marketing.”

“The work we are all doing together on this campaign is groundbreaking,” said Chris Murphy, e-Marketing manager at adidas. “As we explore the various digital, mobile and retail possibilities of the immersive 360 degree technology, it seems clear that we are setting a new standard in experiential marketing.”

“We are excited to be working with industry leaders like adidas and TAOW in taking experiential marketing to a new level,” said Myles M. McGovern, president and CEO of Immersive Media Corp. “The use of our immersive 360 degree video technology and im360 Studios services in this global campaign demonstrates the enormous value that the technology brings to advertisers, brands, and entertainment publishers.”    

About TAOW Productions
TAOW is a modern marketing agency with global reach that leads the world’s most recognized brands into a new era of experiential marketing. Setting a new standard for brand consumer relationships, TAOW has ultimately proven to be the agency of choice. With state of the art technology and the ability to creatively leverage a vast array of resources and clients, TAOW delivers a unique approach to each project every time. Some notable clients include Red Bull Energy Drink, Diesel Jeans & 55DSL, Nike, Diamondback, Pernod Ricard and Sameunderneath. For more information about TAOW, visit www.taowproductions.com or call (503) 228-1134.

About Immersive Media Corp.
IMC is the leading provider of full motion, high-resolution, interactive spherical video technology and production services. Using eleven video streams arranged according to geodesic geometry, Immersive video captures an almost complete spherical image; a high-resolution 360 degree view of surroundings that is seamlessly stitched together. IMC’s immersive movies can integrate GPS coordinates and other metadata producing our GeoImmersive™ video. IMC’s open platform design easily interfaces with industry standard applications and databases providing viewers with greater visual detail for timely, fact-based decision-making, and for the distribution of interactive streaming spherical video.

IMC’s offerings include hardware, software, production and multi-platform distribution services, and immersive imagery licensing. Applications include: urban planning, oil and gas resource management, emergency response and first responder operations, and cross platform advertising and entertainment media. IMC is a publicly traded company that is listed under the symbol “IMC” on the TSX Venture Exchange. For more information please visit www.immersivemedia.com

# # #

Mobile Marketing Forum audience members will be privy to secrets of success behind two highly acclaimed mobile marketing campaigns. Neighborhood America’s David Rippetoe will join expert panel and will share best practices from two Adidas mobile campaigns that led to 1) a twentyfold increase in revenues and 2) a 69% increase in consumer intent to purchase.

Naples, FL (PRWEB) June 6, 2008 — Mobile Marketing Forum audience members will be privy to secrets of success behind two highly acclaimed mobile marketing campaigns. Neighborhood America’s David Rippetoe will join expert panel and will share best practices from two Adidas mobile campaigns that led to 1) a twenty-fold increase in revenues and 2) a 69% increase in consumer intent to purchase.

WHO: David Rippetoe, Senior Director at Neighborhood America, will share first-hand knowledge of strategies that lead to successful mobile campaigns during the ‘Pitch Panel’ at the Mobile Marketing Forum.

Rippetoe will join some of the industry’s top experts to discuss how marketers can effectively pitch brands and transform the marketing model by building brand relationships through mobile.

WHAT: The ‘Pitch Panel’ will be moderated by Gene Keenan, Isobar’s VP Mobile Strategies and will include Chris Murphy, Adidas’ Director of Digital Marketing. Attendees will learn best practices from the trio – Adidas, Isobar, and Neighborhood America – and will gain insight into how they planned and executed several award-winning mobile campaigns around the NBA. Results from the 2007 NBA All-Star Week campaign include a 20x increase in retail revenues, and from the 2008 NBA ‘Basketball is a Brotherhood’ campaign, a 69% increase in intent to purchase Adidas products.

The Mobile Marketing Forum, June 10-11, 2008, is produced by the Mobile Marketing Association (MMA) (www.mmaglobal.com).

WHERE: New York Marriott Marquis Times Square
New York City, NY

WHEN: June 10, 2008
9:40 a.m. – 10:25 a.m., immediately following keynote from Adidas’ Chris Murphy. For more information, click here.

About the Mobile Marketing Association
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America (NA), Europe Middle East & Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.

About Neighborhood America
Neighborhood America’s ‘Software as a Service’ solution is designed for companies that want to capitalize on the phenomenon of social networks for business gain. Founded in 1999, the company enables its customers to build online and mobile communities to engage consumers, facilitate ongoing dialogue around their brand, and gain continued business intelligence. Customers select Neighborhood America for its award-winning technology and commitment to guide them through the entire process – from strategy, through implementation, to ultimate success. Learn why enterprises including Scripps Networks, FOX News and Adidas are turning to Neighborhood America to gain a competitive advantage by visiting: www.neighborhoodamerica.com.

To arrange a meeting with David Rippetoe at the Mobile Marketing Forum:
Contact:
Kristi Grigsby
Neighborhood America
239-591-6811
kgrigsby(at)neighborhoodamerica.com

###

More Adidas Press Releases

Aggressive marketing and promotional activity underpinned by increased media budgets have led to a gradual transformation of footwear products, from a commodity-based positioning to one increasingly driven by demand for greater performance, comfort and convenience.

San Jose, CA (PRWEB) September 4, 2008 — Footwear products are offered in a variety of fits and styles intended to enhance comfort and functional benefits while catering to the customer’s individual preferences and style. Consumer demands and market trends for footwear industry quickly change primarily due to developments of raw materials technology and the influence of fashion trends. Broader recognition and favorable product perception by target consumers will remain key to future success. Product design, quality, product performance, price, brand image, promotion, marketing, and customer service are key competitive tools in the footwear market. Noteworthy factors that affect industry’s revenue include economic factors, discretionary spending power, retail market trends, and emergence of more upscale-minded, and health-seeking behavior of consumer.

The ability of suppliers to anticipate, gauge and react adequately and timely to rapidly changing consumer preferences will spur growth in footwear industry. To increase their brand recognition, many players will continue to devote significant amounts of resources to promotions and advertising. Product diversity to meet specific needs of discerning consumers has also played an important role in adding value to the footwear industry in recent years. Sales of footwear products are also driven by the strength of big name endorsements. Celebrity endorsements provide association with status, and personalities and extend users with a perception of value for money.

From golfing to running, sports have become highly intertwined with consumers’ day-to-day lifestyles and are not considered just recreation. Athletic footwear market is zooming ahead thanks to the active lifestyles of consumers who are increasingly getting ‘sporty’. Growing awareness of keeping fit, both among the ageing and the youngsters, is bolstering healthy growth, coupled with rising average per capita price paid for athletic shoes. Also, a marked difference in the styling of the footwear to balance comfort, support and style is propelling sales forward.

Rise in popularity of casual and outdoor footwear can be attributed to its relatively low-priced products such as sandals and boots, universal appeal and effective distribution. Outsourcing is expected play a vital role for casual footwear market, where advantages in production scales and costs are important.

Gains in footwear industry will be limited by increasing competition amongst manufacturers, market maturity, as well as pricing pressures. Retailer or private label brands will continue to gain a foothold in footwear industry as issues such as poor quality, traditionally associated with these products, dissipate. This will further increase the pressure on branded footwear by restricting pricing increases.

The report titled “Footwear Industry: A Global Outlook” provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. Annotated with 44 information-rich tables presenting market data findings, and analytical research projections, the entire discussion allows the reader to build a macro-level perception of the industry by gaining rudimentary insights into major product markets, selective insights into trends/issues, industry best practices influencing the market, and incisive insights into consumer/demographic interests, distribution/logistics, marketing strategies, and many more. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 462 companies worldwide.

For more details about this research report, please visit http://www.strategyr.com/Footwear_Industry_Market_Report.asp.

About Global Industry Analysts, Inc.:
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world’s largest market research publishers. The company employs more than 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of more than 60,000 smaller research products including company reports, market trend reports and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.
Telephone 408-528-9966
Fax 408-528-9977
Email press @ StrategyR.com
Web Site www.StrategyR.com

###

More Footwear Press Releases