Adidas Gazelle

Fitness Footwear has launched a new feature on its website enabling customers to view products from all angles before making a purchase.

Knebworth, UK (PRWEB) August 22, 2008 — Fitness Footwear is one of the first websites in the UK to introduce the feature and has already seen a sales increase of products such as Merrell Chameleon as a result. When a product is selected, as well as a still image, customers are presented with an additional window featuring buttons allowing them to rotate the shoe left and right to view the product from all angles.

Luke Barlow, Founder of Fitness Footwear said: “Still images can only go so far in displaying a product but the new 360 degree product viewer enables customers to get a really good idea of what they are buying before they commit to a purchase.

“Previously, there was always the risk that when an order is delivered to a customer they wouldn’t get what they were expecting and the shoes would have to be returned. However, customers can now see exactly what they are buying and can have confidence that they will be happy with their purchase when it arrives on their doorstep.”

Fitness Footwear offers a large range of sports and outdoor shoes online. Whether you are after a pair of Hunter wellies to walk the dog, or a pair gym shoes, Fitness Footwear has large choice of footwear available

The secure site enables you to browse by activity or brand and all orders dispatched within the UK come with free delivery as standard.

Press Enquiries:

Pete Goold / Katharine Parker, Punch Communications
Tel: +44 (0) 1858 411 600
Mob: +44 (0) 7830 236 824
Web: punchcomms.com

Established in 2003, Punch Communications is a boutique PR agency that specialises in providing strategic PR consultancy, including media relations and training, product launches and crisis management that has significant and measurable impact on client’s business.

Punch recently celebrated its fifth year in business with a move to prestigious new offices in the Leicestershire / Northamptonshire borders and represents a host of clients from varied sectors including digital, financial, consumer, automotive and property.

For a full list of PR Agency services, including case studies, client and media testimonials, please visit punchcomms.com

###

Related Footwear Press Releases

Gino Van Geyte wins Boston Marathon Men’s Masters Division in revolutionary running shoes with WaveSpring Technology. Spira Shoes on Boston Marathon’s Masters winner for second year in a row.

El Paso, TX (PRWEB) April 25, 2008 — For the second consecutive year, a runner wearing Spira Footwear (www.spirafootwear.com) was victorious at the Boston Marathon’s Men’s Masters Division as Belgium’s Gino Van Geyte, age 41, won Monday’s race for men age 40-49 with a time of 2:23:36. Last year’s Boston Marathon Men’s Masters Division champion Oleg Stizhakov of Russia, a runner with the Foot Solutions Elite Racing Team, again ran in Spira Footwear and finished in third place with a time of 2:24:16.

Spira Footwear — the running shoes with springs — is the world’s most comfortable and injury-preventative running shoe. Spira’s patented WaveSpring technology reduces impact force on a runner’s body, which leads to an efficient recovery and less overall stress — signifying that the WaveSpring technology may be the most significant technical advancement achieved in the footwear industry in recent years. Spira’s “spring” shoes were first created in 1999, when uniquely designed wave springs were inserted into the midsole of a pair of running shoes to serve as a cushion. While the technology is ground-breaking and prevents injury and wear and tear, the shoe runs afoul of rules promulgated by he U.S.A. Track and Field (USATF) and the International Amateur Athletic Federation (IAAF), and is therefore can be considered an “illegal” shoe.

Van Geyte heard about Spira’s in the running trade press and came to the Spira booth at the Boston’s Marathon’s Expo and asked to run in a pair. The results were immediate as the Belgian runner won the Masters title the next day.

“Spira Footwear significantly reduces the wear and tear on the body and is especially popular among older runners, so it is to no surprise that two Masters Runners performed so well in our shoes in Boston,” said Andy Krafsur, CEO of Spira Footwear. “It’s exciting to have our shoes on the Masters Division winner in Boston for a second year in a row and we look forward to seeing more and more runners in our shoes win many more marathons in the future.”

Spira running shoes are gaining in popularity among elite athletes as runners have won several top marathons and road races in the shoes in Houston, Dallas, Detroit, Los Angeles, San Jose, Austin, Atlanta, Tucson, Sacramento, Washington D.C., Ottawa and Istanbul. Spira Footwear recently signed a three-year agreement with Disney’s Wide World of Sports in which Spira will serve as the official performance footwear sponsor of Disney’s Endurance Series events at Walt Disney World Resort near Orlando, Fla. and Disneyland Resort in Anaheim, Calif.

Contact:
Ben Sturner
President
Leverage Agency
212-752-2500
Bens @ leverageagency.com

Holly Fields
VP Marketing
Spira Footwear
915 276-9912
hfields @ spirafootwear.com

###

Footwear etc., a well-established retailer of high quality, comfort footwear for over 23 years, today introduces thirty-three new and exhilarating styles from Dansko, the environmentally-friendly comfort footwear manufacturer. The new spring arrivals are available online now and in Footwear etc. retail stores.

(Vocus/PRWEB ) February 10, 2010 — Footwear etc., a well-established retailer of high quality, comfort footwear for over 23 years, today introduces thirty-three new and exhilarating styles from Dansko, the environmentally-friendly comfort footwear manufacturer. The new spring arrivals are available online now and in Footwear etc. retail stores.

New Dansko Spring Collection Now at Footwear etc.

“We are thrilled to be one of the first retailers to offer Dansko’s new styles for Spring,” says Andrew Monarch, District Manager for Footwear etc. “With the addition of new colors and styles, our loyal customers and store staff are buzzing with excitement about the collection.”

Dansko, established in 1990, is famous for their best selling rocker-bottom stapled clog. The company not only has brought the classic clog back in style, but has also launched a variety of other fashionable shoes that include sandals, flats, wedges, and heels – all designed with comfort in mind. Eight of their collections currently carry the American Podiatric Medical Association (APMA) Seal of Approval. The APMA is the leading professional organization representing the nations podiatrists certifying footwear and foot-related products that promote good foot health.

Among the newest styles to note is the Dansko ‘Adele’ from the APMA approved Louvre Collection. This wedge sandal comes with a tortoise shell buckle adding a touch of retro flair. It is available in supple Nappa Leather and two fresh colors, Cornsilk and Coral, and classic colors in black and brown.

The Dansko ‘Serena’ from the Sausalito Collection is soon to be your next spring and summer staple. It features intricate flower embroidery at the top, a contoured footbed made of open cell foam for extra shock absorption, and a lightweight base. The Serena is available in Waxy Leather and in five vibrant colors – Turquoise, Sangria, Brandy, Java and Black. The Sausalito Collection is among the eight collections carrying the APMA Seal of Approval.

The Dansko ‘Carmen’ from the Capri Collection (carries the APMA Seal of Approval) modernizes the flip-flop sandals with the adjustable in-step strap that contours to the feet with subtle design details such the flower embellishment on the side. It is available in seven colors and a variety of uppers that include Oily Nubuck Leather in Sangria, Espresso and Stone, Crinkle Patent Leather in White, Black, Lilac and Toffee.

The Dansko ‘Surraya’, also from the Sausalito Collection, is a strappy, lightweight sandal versatile enough to go with every outfit. The adjustable ankle strap provides for a great fit for those who desire a more secure feel. It is available in Crinkle Patent Leather in three essential colors: Red, Toffee and Black.

The new arrivals from Dansko are available now online at www.footwearetc.com and at their eight retail store locations in Northern California and San Diego.

About Footwear etc.
Footwear etc. is a well-established, family-owned business, headquartered in Silicon Valley, CA since 1986. The company is committed to improving customers’ quality of life by offering brand name products that demonstrate their belief in the need for healthful, comfortable and fashionable footwear. Footwear etc. operates eight retail stores located throughout the Bay Area and also offers their products on their website and catalog. To find out more, please visit www.footwearetc.com.

###

 
|
Furl It |
Technorati |
Ask |
MyWeb |
Propeller |
Live Bookmarks |
Newsvine |
TailRank |
Reddit |
Slashdot |
Digg |
Stumbleupon |
Google Bookmarks |
Sphere |
Blink It |
Spurl

Dillard’s CIO Bill Holder to head up a lineup of industry leaders at the only RFID event designed for apparel and footwear companies, Aug. 20-22, 2007.

New York, NY (PRWEB) June 21, 2007 — RFID Journal, the world’s leading media and events company covering radio frequency identification (RFID) technology, and the American Apparel & Footwear Association (AAFA), the leading trade association for the apparel and footwear industries, announced today that Dillard’s CIO Bill Holder will deliver the opening keynote address at the second annual RFID Journal — AAFA Apparel & Footwear Summit, which will be held Aug. 20-22, 2007, at the Metropolitan Pavilion in New York City.

“We are very excited to have the CIO of one of the leading apparel and footwear retailers heading up an impressive lineup of speakers,” said Mark Roberti, founder and editor of RFID Journal. “The quality of our speakers this year shows that this has become the must-attend RFID event for the apparel and footwear industries.”

Holder will discuss the work Dillard’s has been doing to determine where RFID can deliver value in the company’s supply chain. Dillard’s has been examining how RFID can improve, among other things, the replenishment processes and product turn rates. Holder will explain where the company sees benefits, and how it plans to move forward.

The focus of this year’s conference is how to increase sales and cut costs with RFID. The event opens with an RFID Journal University preconference seminar, offering an introduction to RFID tailored to the apparel and footwear industries.

The summit also includes an invitation-only Leadership Forum, during which senior executives from major apparel and footwear companies can discuss implementation issues.

Among the other featured speakers are:

“This is the only event where apparel and footwear companies in the United States, Europe and Asia can learn from early adopters how to realize the benefits of RFID to improve the way they manufacture, ship and sell apparel and footwear products,” said Mary Howell, VP of industry relations for the AAFA. “Many people commented to me, after last year’s event, that this kind of objective information about a much-hyped new technology is just what our industries need.”

The conference is produced by RFID Journal, in partnership with the American Apparel & Footwear Association. Avery Dennison is the cornerstone sponsor for the event. Platinum sponsors are Checkpoint and Reva Systems; silver sponsors are OATSystems and TAGSYS RFID; and the registration sponsor is Paxar.

Discounts for advance registration end June 22, 2007.

For more information please visit the RFID Journal-AAFA Apparel and Footwear Summit Web site at http://www.rfidjournalevents.com/apparelsummit, or contact Attendee Registration at 631-249-4960.

About RFID Journal:
RFID Journal is the leading source of news and in-depth information about radio frequency identification (RFID) and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision-makers worldwide–in print, online and at face-to-face events. For more information, visit www.rfidjournal.com.

About the American Apparel & Footwear Association:
The American Apparel & Footwear Association (AAFA) is the national trade association representing apparel, footwear and other sewn-products companies, and their suppliers, which compete in the global market. AAFA’s mission is to promote and enhance its members’ competitiveness, productivity and profitability in the global market by minimizing regulatory, commercial, political and trade restraints.
www.apparelandfootwear.org.

###

Steel-toe Pain Relief Footwear™ now available to workers on the job.

Albuquerque, NM (PRWEB) March 1, 2006 — Now more workers are able to walk their factory and warehouse floors without pain, enjoying the springy support of their steel-toe Z-CoiL® Z-Walkers and Z-Duty Work Boots. These Z-CoiL® Pain Relief Footwear™ products have at last received the official certification for protective footwear that many companies require for their employees who work in hazardous environments.

Underwriters Laboratories (UL) put Z-CoiL® steel-toe products through rigorous testing and inspected the footwear’s manufacturing process to see whether they met specific criteria for protective footwear set by both the American National Standards Institute (ANSI) and the Canadian Standards Association (CSA). The Z-CoiL® footwear passed all tests with flying colors, and, in fact, exceeded the highest standards set by both the ANSI and CSA.

A certified UL seal along with the ANSI and CSA codes are now being stamped on the footwear boxes and inside the tongue of every shoe.

Although the steel-toe Z-Walkers and Z-Duty Work Boots have always met the criteria for ANSI and CSA certification, only products manufactured after the official approval date will be able to display the official stamp.

In addition to inspecting the footwear’s manufacturing process, UL performs two primary tests on steel-toe shoes: an impact test and a crush test. The impact test involves dropping a heavy steel tube from a certain height onto the toe, and measuring to see how far the steel toe compresses. This is intended to ensure that a person’s toes would be protected if the shoe were to be suddenly struck by a heavy object. For the crush test, a heavy weight is slowly added to the toe of the shoe until it collapses down to a certain point.

The revolutionary design of Z-CoiL® Pain Relief Footwear™ features a unique conical steel coil in the heel, which absorbs up to 50% of the impact from walking or running and delivers a 40 to 50% energy return. This coil-suspension system works in conjunction with a rigid, built-in orthotic that equalizes pressure distribution across the mid-foot, thereby reducing the pain of heel spurs or plantar fasciitis. Z-CoiL® shoes also feature thick cushioning under the forefoot and a permanent flex line at the ball of the foot, along with a rocker-bottom sole that gently assists each step. Such total foot support and cushioning work together to reduce the shock of impact to the body. And less impact means less pain.

Although most Z-CoiL® footwear proudly displays the signature heel coils, the steel-toe Z-Walker and Z-Duty Work Boot employ Enclosed Coil System™ heels for extra workplace safety—a dense foam heel covering designed to help keep cords and cables from catching on the coil.

Hundreds of Z-CoiL® customers have reported a significant reduction in foot, knee, leg, hip, and back pain, thanks to their unusual footwear. Auto mechanic Birk Langenwalter says that steel-toe Z-Duty Work Boots relieved his stabbing knee pain in just a few days. “Now I wear only Z-CoiL® boots at work, and my knees are pain-free and back to normal,” he says.“ James Hendricks, a warehouse worker, writes, “I couldn’t work more than four-hour shifts due to foot pain. . . . Then I bought a pair of Z-CoiL® footwear and wore them for four working days. To my amazement, the pain was gone. I’m now working 40 hours a week and loving every minute!”

These, and many other testimonials, are available on the company website at www.zcoil.com/testimonials.cfm.

Contact:
Carla Salizzoni
800.268.6239
www.zcoil.com

# # #

Related Footwear Press Releases

J&M Footwear, Inc., a Miami based wholesale shoes distributor, has added hundreds of new styles to their collection. Also, you are welcome to find out why more and more shoe retailers are turning to J&M Footwear for their shoe needs.

Miami, FL (PRWEB) June 5, 2010 — J&M Footwear, Inc. (www.wholesalecloseoutshoes.com), a Miami based wholesale shoes distributor, has just added hundreds of new styles to their collection, which consists of wedges, beautiful, stylish, open toe platform pumps, dress sandals, slingbacks, and slides. These styles are flying out of their warehouse at a rapid pace as retailers are obtaining what they know their customers desire and what will turn a quick profit.

Gorgeous wholesale shoes like these can always be found at J&M Footwear.

In 2006, J&M Footwear, Inc., a company whose founders have 15 years in the retail shoe business, opened its doors to the public, and utilized and enhanced their skills in the wholesale shoes arena. Ever since, they have been catching the attention and earning the business of shoe retailers around the world.

There are several reasons for this. The first one being that J&M Footwear, Inc. has a wide variety of styles available, so there is a very good chance that they have something available for you and your customers. Their line of wholesale shoes consists of women’s flip flops, boots, dress sandals, slides, slingbacks, pumps, wedges, and ballerina / ballet flats. All these are women’s styles, and though a majority of the line is concentrated on women, the wholesale shoe supplier has not forgotten about men’s footwear. They have a small, but excellent, quality rich line of wholesale men’s shoes.

The second reason for J&M Footwear’s popularity and success is due to the competitive pricing of their shoes, which range from cheap wholesale shoes and closeouts that start at .50, for businesses on a tight budget, to higher priced items, such as those with rhinestones and those that are in immediate, hot demand. Furthermore, in order to remain competitive and to always have the freshest, trendiest styles, J&M Footwear adjusts their prices when certain conditions are met and when there are changes in the market. So, those beautiful pumps that you may have wanted to purchase this week, but due to budget constraints didn’t, might be available at a reduced price in the future. However, when you do spot something that will be an excellent addition to your collection, don’t pass it up or wait too long, because once a style is sold out, it’s gone for good.

Another area regarding pricing that keeps businesses coming back time and time again for more shoes are their discounts that are given for large orders. Note: Discounts, if offered, and the amount offered for an order, are given at the company’s discretion and include numerous factors, such as the size of the order, the styles being ordered, and the regular price of the shoes.

A third reason for J&M Footwear’s popularity is that unlike other businesses which require you to purchase a set number of cases or to spend a certain predefined, minimum dollar amount, J&M Footwear has a no minimum purchase requirement. So, if you are testing / sampling their merchandise, not sure of what styles perform best at your location, or simply prefer to take the slow, but steady and sure route, that is just fine. If on the other hand, you are a retail shoe business that is very large, prefer to make a big impact on opening day, want to offer your customers numerous and diverse options for purchase, or simply want to take advantages of discounts offered on large orders, that is also just fine. Either way, they will be waiting and ready to serve you.

Orders are immediately processed and shipped worldwide. Those being delivered in the United States arrive within one to seven business days. Go ahead and visit J&M Footwear’s website at www.wholesalecloseoutshoes.com. Read the Frequently Asked Questions to get better acquainted with their policies. Stay up to date with the latest news and arrivals by signing up for J&M Footwear’s wholesale shoes mailing list, and find out what the buzz is all about.

# # #

Footwear etc., a well-established retailer of high quality, comfort footwear for over 23 years, announced this week, Clarks’ new men’s and women’s line of shoes, Clarks Wave. The new Clarks Wave line is available now in fifteen styles online and in Footwear etc. retail stores.

(Vocus/PRWEB ) December 29, 2009 — Footwear etc., a well-established retailer of high quality, comfort footwear for over 23 years, announced this week, Clarks’ new men’s and women’s line of shoes, Clarks Wave. The new Clarks Wave line is available now in fifteen styles online and in Footwear etc. retail stores.

Clarks Wave Shoes now available at Footwear etc.

“We are so pleased to offer the Clarks Wave line of shoes,” says Andrew Monarch, District Manager for Footwear etc. “The Clarks brand and Footwear etc. share core values that include commitment to comfort, quality and style.”

The Clarks Wave line of shoes features a unique Rocker Sole designed to enhance the experience of walking, which minimizes the impact of each step resulting in less fatigue. With many distinctive features designed to help you walk smoothly, the new Clarks Wave shoes could help you walk even farther. Each step begins with the Heel Kicker, which initiates smooth forward motion. The Concave Heel increases shock absorption, reducing stress on joints. The Rocker Sole then smoothly rocks you forward, reducing the amount of fatigue on your body. Finally, the Toe-Off guides your foot, enhancing natural walking motion. Walking will feel more effortless from heel to toe.

Fifteen styles of the Clarks Wave line have been added to Footwear etc.’s website at http://www.footwearetc.com/ Clarks-Shoes/ [footwearetc.com and are available now for purchase online and in stores. Among the featured styles for men is the Clarks Wave Path in Black Leather and Chocolate Nubuck – this stylish slip-on features a full-grain leather upper and is soft and flexible.

For those who prefer a non slip-on shoe, the Clarks Men’s Wave Rotate available in Brown and Dark Grey Nubuck, features tonal overlays and stitch detail in a quilted design. Currently, this style is available for purchase online only.

The Clarks Women’s Wave Cruise, available in Stone Nubuck, Olive Nubuck, and Brown and Black Leather, features tonal overlays and double stitching detail that creates an elegant look. It has an adjustable strap with a hook and loop closure for a secure feel.

The Clarks Wave line offers maximum comfort with innovative features without breaking the bank. Each style features:

Prices range from .99 for Women’s and 0 for Men’s.

The Clarks brand, with its long-standing heritage of innovative, high quality comfort shoes, since 1825, fits perfectly with Footwear etc.’s commitment to offering high-quality, comfortable and stylish footwear.
About Footwear etc.

Footwear etc. is a well-established, family-owned business, headquartered in Silicon Valley, CA since 1986. The company is committed to improving customers’ quality of life by offering brand name products that demonstrate their belief in the need for healthful, comfortable and fashionable footwear. Footwear etc. operates eight retail stores located throughout the Bay Area and also offers their products on their website and catalog. To find out more, please visit footwearetc.com.

###

 
|
Furl It |
Technorati |
Ask |
MyWeb |
Propeller |
Live Bookmarks |
Newsvine |
TailRank |
Reddit |
Slashdot |
Digg |
Stumbleupon |
Google Bookmarks |
Sphere |
Blink It |
Spurl

Fitness Footwear (www.fitnessfootwear.com) has launched a new 365 day returns policy, allowing customers not satisfied with their products to return them within a year for a replacement pair.

Knebworth, UK (PRWEB) August 29, 2008 — Fitness Footwear (www.fitnessfootwear.com) has launched a new 365 day returns policy, allowing customers not satisfied with their products to return them within a year for a replacement pair.

As long as they are in an unworn and sale-worthy condition, Fitness Footwear is offering a 365 day returns policy, which will guarantee a refund or exchange on the product returned. This new policy has already seen a sharp rise in the number of gift purchases from Fitness Footwear, as there is now a much larger window of opportunity to buy early gifts.

Luke Barlow, Founder of Fitness Footwear, said: “With our new 365 day returns policy, we want to make buying footwear from our website as comfortable an experience as possible. Not only do we have our regular customers, but we also have visitors to the site who have spent their entire lives buying their shoes and sandals on the high street and are not familiar with the web. This returns policy gives those people the confidence to buy from us, knowing that they’ve got all the time in the world to figure out whether they want our products.”

“On top of that, our policy is perfect for gifts. If you don’t get that paycheck needed for your better half’s birthday present until after their birthday, buy them a pair of shoes the month before, and if they’re not the right pair for him or her, send them right back to us for a full exchange or refund!”

Fitness Footwear offers a vast range of sports, after sports and casual footwear online. Whether you require a pair of Caterpillar boots for work or a pair of DC shoes for down the skate park, Fitness Footwear has footwear for all purposes, available now.

The secure site enables you to browse by activity or brand and all orders dispatched within the UK come with free delivery as standard.

Press Enquiries:

Pete Goold / Katharine Parker, Punch Communications
Tel: +44 (0) 1858 411 600
Mob: +44 (0) 7830 236 824
Web: punchcomms.com

Punch Communications is a public relations agency that specialises in providing strategic PR consultancy, including media relations and training, product launches and crisis management that has significant and measurable impact on client’s business.

###

The footwear industry’s only magazine solely dedicated to sustainable practices and product garners rave reviews.

(Vocus/PRWEB ) April 24, 2008 — Footwear Plus has published its 2nd annual Going Greener issue and to help get the word out to the masses, advertisers were represented at last weekend’s New York EarthFair at Grand Central Station. Thousands of people stopped by the Going Greener booth, which showcased a sampling of these companies’ latest eco-friendly styles, to learn more about what these forward-thinking vendors are doing in their efforts to lessen their impact on the environment.

“Our booth was mobbed both days,” says Footwear Plus publisher Caroline Diaco. “Consumers from all walks of life stopped by to check out the cool shoes on display, and once they learned more about the eco-friendly features and benefits they eagerly picked up the brands’ contact information. I’m sure our advertisers will experience a spike in hits to their Web sites.”

“The interest and excitement consumers expressed at our booth proves without a doubt that eco-friendly footwear is not just a passing fad,” says Greg Dutter, editorial director of Footwear Plus. “Our commitment to covering this exciting fashion story will only expand going forward. We can’t wait to report on the latest advancements and efforts in this fast-growing category.”

Showcasing the latest eco-friendly shoe styles and profiling how the industry is embracing the green movement?via manufacturing initiatives, sourcing techniques, materials and shipping, not to mention store design, fixtures and merchandising?Going Greener (printed on recycled paper, of course) is a comprehensive tool that makes sustainable products and practices accessible to footwear retailers nationwide.

Footwear Plus’ commitment to eco-awareness continues on a year-round basis as well. A Going Greener section devoted to the industry’s progress in sustainable practices and design is featured in every issue. In addition, Footwear Plus’ 9th annual Plus Awards, which were awarded earlier this year and recognize design excellence in more than 20 distinguished categories as determined by the votes of thousands of footwear retailers, included the first-ever Green award. Co-sponsored by LITE Leather, the Green award went to Simple, a division of Deckers Outdoor and a maverick in its efforts to reduce its environmental impact on the planet.    

For more than 18 years, Footwear Plus, a division of Symphony Publishing, has been the leading business-to-business fashion magazine covering the footwear industry.

###

Piloti Inc., premier racing and performance driving shoe manufacturer, announces their partnership with SCCA Pro Racing and designation as the Official Footwear of the SCCA SPEED World Challenge GT and Touring Car Championships. In this new role, Piloti is now the sole footwear supplier to SCCA Pro Racing and is recognized as the preferred supplier to World Challenge Race Teams.

Westlake Village, CA (PRWEB) February 22, 2006 — Piloti Inc., premier racing and performance driving shoe manufacturer, announces their partnership with SCCA Pro Racing and designation as the Official Footwear of the SCCA SPEED World Challenge GT and Touring Car Championships. In this new role, Piloti is now the sole footwear supplier to SCCA Pro Racing and is recognized as the preferred supplier to World Challenge Race Teams.

Piloti is also recognized as the title sponsor of the Rookie of the Year Award program for both the SCCA SPEED GT and Touring Car Championships. The rookie competitor who compiles the greatest number of championship points throughout the season will be recognized as the Piloti Rookie of the Year and will receive ,500 at the year-end Championship banquet.

Throughout the year, a Rookie of the Race will also be selected and will be awarded a pair of Piloti driving shoes in the Winner’s Circle following each race.

“We’re very excited to begin this relationship with Piloti, which makes very stylish and functional footwear for use both at and away from the track,” SCCA Pro Racing President Earl Knoper said. “Not only will they be a partner and sponsor of the Rookie program, but look for some unique, SPEED World Challenge branded footwear this summer.”

With its reputation as the top production based road racing series in the world, the SCCA SPEED World Challenge GT and Touring Car Championships provide teams, manufacturers and aftermarket suppliers a competitive production-based race series in which to prove their products and compete for close to million in purse and contingency payouts. Race fans can catch the action at top venues from Sebring International Raceway to Mazda Raceway Laguna Seca or tune into the SPEED Channel for exciting event coverage.

“As a fan of the SCCA’s SPEED World Challenge I’m proud to have Piloti designated the official footwear of the series. Production car based road racing is as authentic as it gets”, said Kevin Beard, Piloti founder and CEO. “We at Piloti are thrilled to be a part of it.”

To learn more about the SCCA SPEED World Challenge Championships, visit http://www.world-challenge.com/

Piloti is the leader in automotive footwear technology with its patented spherical Roll Control™ heel construction, reinforced sides, and unique bio-mechanical technology that gives the driver perfect pedal feel and enhanced car control. Piloti designs motorsports athletic footwear, apparel and accessories that are distributed to specialty footwear retailers worldwide. Log on to www.piloti.com or call (866) 374-5684 for more information.

For additional information, please contact:

Kelly Burg
Piloti Inc.
Media Director
Toll free: (866) 374-5684
Cell: (805) 908-1006
790 Hampshire Road, Suite D
Westlake Village, CA 91361
Website: www.piloti.com

# # #

More Footwear Press Releases