Adidas Gazelle

Fitness Footwear has launched a new feature on its website enabling customers to view products from all angles before making a purchase.

Knebworth, UK (PRWEB) August 22, 2008 — Fitness Footwear is one of the first websites in the UK to introduce the feature and has already seen a sales increase of products such as Merrell Chameleon as a result. When a product is selected, as well as a still image, customers are presented with an additional window featuring buttons allowing them to rotate the shoe left and right to view the product from all angles.

Luke Barlow, Founder of Fitness Footwear said: “Still images can only go so far in displaying a product but the new 360 degree product viewer enables customers to get a really good idea of what they are buying before they commit to a purchase.

“Previously, there was always the risk that when an order is delivered to a customer they wouldn’t get what they were expecting and the shoes would have to be returned. However, customers can now see exactly what they are buying and can have confidence that they will be happy with their purchase when it arrives on their doorstep.”

Fitness Footwear offers a large range of sports and outdoor shoes online. Whether you are after a pair of Hunter wellies to walk the dog, or a pair gym shoes, Fitness Footwear has large choice of footwear available

The secure site enables you to browse by activity or brand and all orders dispatched within the UK come with free delivery as standard.

Press Enquiries:

Pete Goold / Katharine Parker, Punch Communications
Tel: +44 (0) 1858 411 600
Mob: +44 (0) 7830 236 824
Web: punchcomms.com

Established in 2003, Punch Communications is a boutique PR agency that specialises in providing strategic PR consultancy, including media relations and training, product launches and crisis management that has significant and measurable impact on client’s business.

Punch recently celebrated its fifth year in business with a move to prestigious new offices in the Leicestershire / Northamptonshire borders and represents a host of clients from varied sectors including digital, financial, consumer, automotive and property.

For a full list of PR Agency services, including case studies, client and media testimonials, please visit punchcomms.com

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Related Footwear Press Releases

Modern marketing agency collaborates with adidas and Immersive
Media Corp. to extend the boundaries of experiential marketing.

Portland, Oregon (PRWEB) December 3, 2007 — TAOW Productions LLC is pleased to announce the first ever use of immersive 360 degree video in a global marketing campaign. The Portland, Oregon-based marketing agency, along with adidas and Immersive Media Corp. developed the innovative video footage as a component of adidas’ fall 2007 Basketball Is A Brotherhood campaign as featured at www.adidasbasketball.com. Using the technology and production services of Immersive Media, the specially created videos allow visitors to move within the streaming content and look in every direction, providing a unique viewer experience.

TAOW was engaged by Immersive Media Corp. to help the company promote its advanced immersive 360 degree video technology and services for use within the marketing industry. Under the agreement, TAOW provides creative services to market the breakthrough technology as well as identify, develop and demonstrate new applications that use the technology to expand the boundaries of experiential and digital marketing. adidas is the first to use the technology for such purposes.

“We believe that creating experiences is essential today to building authentic relationships between brands and consumers,” said TAOW’s founder, B. Scott Taylor. “Immersive Media’s 360 degree video technology and im360 Studios’ services open the door to a whole range of new possibilities as it relates to online story telling and experiential marketing.”

“The work we are all doing together on this campaign is groundbreaking,” said Chris Murphy, e-Marketing manager at adidas. “As we explore the various digital, mobile and retail possibilities of the immersive 360 degree technology, it seems clear that we are setting a new standard in experiential marketing.”

“We are excited to be working with industry leaders like adidas and TAOW in taking experiential marketing to a new level,” said Myles M. McGovern, president and CEO of Immersive Media Corp. “The use of our immersive 360 degree video technology and im360 Studios services in this global campaign demonstrates the enormous value that the technology brings to advertisers, brands, and entertainment publishers.”    

About TAOW Productions
TAOW is a modern marketing agency with global reach that leads the world’s most recognized brands into a new era of experiential marketing. Setting a new standard for brand consumer relationships, TAOW has ultimately proven to be the agency of choice. With state of the art technology and the ability to creatively leverage a vast array of resources and clients, TAOW delivers a unique approach to each project every time. Some notable clients include Red Bull Energy Drink, Diesel Jeans & 55DSL, Nike, Diamondback, Pernod Ricard and Sameunderneath. For more information about TAOW, visit www.taowproductions.com or call (503) 228-1134.

About Immersive Media Corp.
IMC is the leading provider of full motion, high-resolution, interactive spherical video technology and production services. Using eleven video streams arranged according to geodesic geometry, Immersive video captures an almost complete spherical image; a high-resolution 360 degree view of surroundings that is seamlessly stitched together. IMC’s immersive movies can integrate GPS coordinates and other metadata producing our GeoImmersive™ video. IMC’s open platform design easily interfaces with industry standard applications and databases providing viewers with greater visual detail for timely, fact-based decision-making, and for the distribution of interactive streaming spherical video.

IMC’s offerings include hardware, software, production and multi-platform distribution services, and immersive imagery licensing. Applications include: urban planning, oil and gas resource management, emergency response and first responder operations, and cross platform advertising and entertainment media. IMC is a publicly traded company that is listed under the symbol “IMC” on the TSX Venture Exchange. For more information please visit www.immersivemedia.com

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