Adidas Gazelle

Lunar, an award-winning hotbed of iconic design, today announced a roster of new clients spanning consumer sportswear, lifestyle, and business technology design.

Palo Alto, CA (PRWEB) October 9, 2004 — Lunar, an award-winning hotbed of iconic design, today announced a roster of new clients spanning consumer sportswear, lifestyle, and business technology design. Clients, including Adidas, Oral-B and Motorola, have selected Lunar for its proven track record in accelerating the evolution of existing and new products.

Lunar s newest clients are among the worlds top brands and are recognized as leaders in their respective markets. Evidencing Lunar s ability to bring fresh design philosophy to various fields with a best-of-breed approach to each industry, these companies rely on Lunar to develop the next big concept, idea or product . Lunar brings a unique philosophy to the world of design that brings together fresh thinking with grounded results,” says Max Yoshimoto, vice president of design for Lunar. Our iconic designs speak volumes about how Lunar approaches a product concurrently from the outside-in and the inside- out to achieve relevance that wont go unnoticed by the intended user.” Design work for new clients Adidas, Oral-B and Motorola, although still under wraps, will also marry technologies with brand authenticity enabling consumers to connect to products in new ways.

About Lunar
Lunar creates what’s next in successful design. The firm’s clients come to Lunar to get serious about applying design value in business. With a portfolio of highly successful products that have generated tens of billions of dollars in sales, Lunar has been consistently among the top 5 award-winning industrial design firms for the last 10 years, according to BusinessWeek magazine. Founded in 1984, Lunar provides full service product development and has offices in Palo Alto and San Francisco, CA. Lunar’s current and past clients include Apple Computer, Cisco Systems,
Hewlett-Packard, Microsoft Corporation, Motorola, Philips, Oral-B, Palm, Pepsi and Sony.

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World’s #1 Helmet Maker Builds on Momentum with Restructuring

Litchfield, IL (PRWEB) April 18, 2008 — Trying to capitalize on some of the hottest new products to hit the sporting goods market, Schutt Sports, Inc. has created a new all-star management team that hopes to break into new markets and product lines, while solidifying the company’s dominant position in the industry.

Robert Erb, a 15-year veteran of adidas North America, was brought on board as CEO in October of 2007, with the task of assembling world-class talent that would strike while the iron is hot for Schutt.

“We already had a tremendous foundation of talent waiting for us,” says Erb. “The company has always made the best products in their categories. We just needed to bring in a new vision of how to keep the company’s momentum moving in the right direction, along with some fresh ideas about how to leverage the assets we already had.”

Kip Meyer was announced as Vice-President/General Manager of Schutt Sports, a new position at the company. Meyer is another adidas veteran, having excelled in various roles in their North American business unit for 12 years, including roles as Director of Sports Marketing, Director of Licensing and New Business Development and President of Valley Apparel, a subsidiary of adidas.

During his tenure at adidas and at Valley Apparel, Meyer’s teams were always noted for their aggressiveness and tenacity at going after new business and strengthening existing relationships.

“At adidas we were able to extend our reach with a multi-tiered program that included endorsements by high profile athletes, as well as bold deals with colleges and professional leagues. The entire program significantly increased brand awareness in the promotional and retail channels,” said Meyer. “While at Valley Apparel, adidas distinguished itself as one of the leading providers of NCAA licensed apparel in the United States.”

Meyer has wasted no time in utilizing that deal-making experience at Schutt, signing a series of ground-breaking new sales and distribution partnerships that will revolutionize the way the company takes products to market.

“Our focus for the next few months wills be ‘How do we best take advantage of these great team dealers we already have?’” says Meyer. “We have these great organizations that we do business with and we wanted to find a way to just give them the ball and let them run. What we want to do is give them the tools, the opportunities and the incentives to perform the best they ever have.”

Schutt has already finalized two of these new deals and has more planned for the near future. These new partnerships, according to Meyer, are going to give Schutt a tremendous advantage in several key areas.

“First, it’s going to greatly enhance the products we carry and what we can make available to our customers,” says Meyer. “It sets us up to drive into new categories in the future. Plus, geographically, we’re going to be able to concentrate our best resources in the areas of the country that are going to generate the best return on our investments.”

Meyer will also be overseeing the newly formed Sports Marketing and Business Development Division at Schutt, under the direction of Chief Marketing Officer, Dave Rossi, who’s been with Schutt for nearly three years.

“Schutt is the world’s #1 maker of football helmets and faceguards already,” says Rossi. “We’re going to leverage the brand equity we have in those categories and push into other categories. With our new programs and agreements, we’re definitely headed in that direction.”

Meyer and Erb are both hoping all that exposure, all the new products, all the new initiatives and all the new partnerships will, as Erb says, continue to push the company and its employees.

“We’re are the best helmet maker in the world but we’re going to get better. We’re going to take on one challenge, conquer it and then move onto the next challenge. We’ll crush that one and move to the next. When we’ve run out of challenges in our own space, we’ll move into other spaces and crush those, as well.”

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Competitors and supporters in this years adidas Auckland Marathon can now get maps and directions to start and finish locations on their mobile phones on Vodafone Lives SmartFIND service. SmartFIND traditionally provides maps and directions throughout New Zealand, including the ability to find locations such as bars and cafes, restaurants, car parks and petrol stations. This is a New Zealand first, where race information has been provided to mobile phones.

(PRWEB) August 20, 2005 — Competitors and supporters in this years adidas Auckland Marathon can now get maps and directions to start and finish locations on their mobile phones on Vodafone Lives SmartFIND service. SmartFIND traditionally provides maps and directions throughout New Zealand, including the ability to find locations such as bars and cafes, restaurants, car parks and petrol stations. This is a New Zealand first, where race information has been provided to mobile phones.

Thousands of people flock to Auckland for this event, with large numbers from outside of Auckland. Currently, entries indicate that no less than 16 countries will be represented at the 30 October event. Luigi Cappel of solution provider GeoSmart Limited said, We were looking to extend our services on Vodafone Live to include event locations and wanted to start with a prestigious event where mobile access to maps and directions would add real value. The adidas Auckland Marathon attracts a huge number of competitors and we felt that this would be a great opportunity to help people find strategic locations on race day, and showcase our LBS (Location Based Services) technology.”

adidas Auckland Marathon General Manager Stephen Brown said We are constantly looking for ways to add value to our event. On race day, thousands of people descend on Auckland to compete in the Marathon and other distances, as well as a huge number of supporters. With different start venues for the various races, being in the right place at the right time is critical and we felt that access to maps and directions on a mobile phone would be a great service to offer.” Link to view http://www.aucklandmarathon.co.nz/race/course_info.asp.

About SmartFIND

SmartFIND is a service available to anyone using a Vodafone Live capable mobile phone. It allows the user to locate streets or Points of Interest throughout New Zealand. In addition to displaying maps on a mobile phones screen, it will calculate the distance from one location to another and provide turn by turn instructions on how to get there.

About the adidas Auckland Marathon

The adidas Auckland Marathon is entrenched as an Auckland City event and in the national marathon calendar. It is undoubtedly New Zealands premier road race event. It is the only true world-class road running event annually staged in New Zealand.

With Marathon, Half Marathon, 10km and 5km Walk options, this years event will have an estimated 10,000 participants and an anticipated 20,000 people expected in Victoria Park for the race finish and free to all Party in the Park” concert featuring some of New Zealands leading contemporary bands.

Photos are available on request.

About GeoSmart Limited

GeoSmart is the premier aerial photography and mapping company in New Zealand. In addition to being the leading supplier of cartographic and aerial maps, we are blazing the trail in digital Smart Maps including in-car navigation, vehicle tracking and fleet management. GeoSmart provides Internet Location Based Services (LBS) and intelligent maps for the widest range of devices including PCs, PDAs, Smartphones and Mobiles. This includes features such as ‘Where is?, ‘Where are my assets?, ‘How do I get from — to-? for example.

Clients include Wises Maps, DOC, Vodafone, Automobile Association, Navman, Siemens VDO, Toll Rail, BMW, Holden, Honda in addition to Transit NZ and most local bodies in New Zealand and Transit NZ.

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New ‘Originals’ videos from adidas recently hit the web, showcasing the company’s originator Adi Dassler, mix master DJ Theo Parrish, ‘Street Games’, and much more.

(PRWEB) April 23, 2008 -– Four new “Originals” videos by adidas were recently released on the web as part of an online marketing campaign geared towards young men and women. The fifth film to be released 1//5/2008 called “Grun” focuses on how people can add nature to the city. The short films focus around creativity and athleticism found in everyday city life.

Fifty meter hurdle ducking, café ping pong, beach umbrella javelin and street fencing are just a few events talking place in the midst of metropolitan life in “Original Games.” Taking their cue from various Olympic sports, a group of young athletes makes use of their urban surroundings for multiple street sporting events featured in the short film.

Inner-city living also lends to the musical masterpieces of house and dance music master DJ Theo Parrish, who mixes his way through the Detroit streets, picking up sounds for his world famous grooves in “Sounds of the City.” In the “Originals” film, Parrish briefly describes how he transforms noise from the subway, industrial machines, car engines, sports events, and other urban clatter into beats, melody and eventually music.

Also perusing the streets is Amelie, a 21-year-old photographer living in Germany. Viewers take a pictorial journey around Berlin through Amelie’s eyes in “Handbags for Feet.” From morning to night, Amelie cruises in her bike around the city, snapping photos of attention-grabbing architecture, appealing street scenes, and road corners, in the end collapsing into bed only to begin again the next days.

Clay animation helps narrate the history of sports apparel manufacturer adidas in “The Story of Adi Dassler.” Since the 1954 German World Cup triumph, German shoemaker Adi Dassler has influenced nearly every sphere of sports with his revolutionary adidas footwear. “The Story of Adi Dassler” recounts how the simple three stripes came into existence, from Adi’s revolutionary boxing boots to his signature tennis shoes.

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Consumer engagement through mobile earns Adidas, Isobar and Neighborhood America a Gold ADDY in local competition. After being honored by the American Advertising Federation Suncoast Chapter (AAF-Suncoast), the ‘Basketball is a Brotherhood’ campaign now advances to compete at the regional level. The partnership of Adidas, Isobar and Neighborhood America also won a global award by the Mobile Marketing Association in 2007, honoring their successful mobile marketing campaign during the NBA All Star Week as the ‘Best Use of Mobile Marketing, Cross-Media Integration.’

Naples, FL (PRWEB) April 10, 2008 — Neighborhood America, in partnership with Isobar, advances to the next round of the ADDY Award competition after receiving a coveted Gold ADDY from the American Advertising Federation Suncoast Chapter (AAF-Suncoast).

The company submitted the Adidas “Basketball is a Brotherhood” campaign, on behalf of Isobar, to compete against more than 400 entries in the local competition. Isobar won the Gold ADDY, which represents the highest level of creative excellence, in the Online, Mobile Marketing category and an Amy Award in Interactive Media for the highest scoring entry within the major division.

The winning campaign leveraged Neighborhood America’s MOVO Mobile solution to execute Isobar’s creative strategy, with the expectation of engaging Adidas consumers and empowering them to spread the brand message. The campaign featured some of the biggest NBA stars teaching young players the value of playing as a team. Consumers could “join the Brotherhood” by sending in a text message to receive personalized mobile voice messages from their favorite NBA All Stars, or by visiting the campaign website.

Honoring creative excellence in nearly every area of advertising, the ADDY Awards are the only major national creative competition with three rigorous levels of judging–at the local, regional and national levels. Work is entered into the ADDY competition on the local level through over 210 local Advertising Federations nationwide. Work that is selected as the very best in each local market advances to compete on the regional level. Finally, regional winners from the 14 American Advertising Federation (AAF) Districts across the country compete in the national level of competition, making a National ADDY one of the toughest awards in the industry to win.

The National Awards Show and Gala is set for June 10, 2008.

About Neighborhood America
Neighborhood America’s ‘Software as a Service’ solution is designed for companies that want to capitalize on the phenomenon of social networks for business gain. Founded in 1999, the company enables its customers to build their own online and mobile communities to engage consumers, facilitate ongoing dialogue around their brand, and gain continued business intelligence. Customers select Neighborhood America for its award-winning technology and commitment to guide them through the entire process – from strategy, through implementation, to ultimate success. Learn why enterprises including Scripps Networks, FOX News and Adidas are turning to Neighborhood America to gain a competitive advantage by visiting: www.neighborhoodamerica.com.

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adidas 2nd Annual All Canadian Basketball Game. Top 20 High School stars from across Canada showcase their skills to benefit Boys and Girls Club of Ontario. Hosted by Team Canada Coach Leo Rautins.

Toronto (PRWEB) February 16, 2005 — Get ready for the most exciting basketball game of 2005. Canadas top 20 high school basketball players will showcase their skills and talents in the 2nd annual All Canadian Basketball Game. On April 9th, the Hershey Centre will again open its doors to thousands of enthusiastic fans as top talent from across Canada throw down on hardwood. TSN, Canadas Sports Leader will televise the annual All-Star game on Saturday, April 16th at 4:30pm ET

Last years hugely successful game saw fans from across the country come out to support their local talent and witness stars in the making. This year together with official sponsors adidas Canada, X Box, Oh Henry!, and Foot Locker Canada fans will be treated to more basketball, more excitement, more family fun, and more history in the making. In our effort to make this a truly national event, VIA Rail Canada has come on board to offer a special rate for travel to and from the game.

adidas is proud to once again be involved with this game” says Ryan Crombeen of adidas Canada “It is a great opportunity to be able to help bring the national stage to rising basketball talent in Canada, and provide basketball fans with great entertainment.”

Hosted by TSNs legendary basketball analyst and newly appointed Team Canada Mens Basketball coach, Leo Rautins, the 2005 All Canadian Game celebrates the outstanding basketball talent that our nation has to offer.

Our country continuously produces some of the top talent to be seen in the NCAA and NBA, its one of our greatest exports. This game will show and prove that these kids coming out of high schools, from Nova Scotia to B.C, are and will be forces to be reckoned with. Theyre great role models for kids everywhere”, says Rautins.

Benefiting from this great show of youth leadership and excellence will be The Boys and Girls Clubs of Ontario, the organization dedicated to helping kids achieve their fullest potential.

We are proud to be associated with an event that will literally show our kids the heights they can achieve when they reach for the stars…because the players are kids just like them from local communities across Canada!” says David Rew, Executive Director of The Boys and Girls Clubs of Ontario. Were excited! This is a great opportunity for both the players and our youth.”

The event will be held at Mississaugas Hershey Centre on Saturday April 9th 2005 at 2pm. Tickets are on sale now through all TicketMaster outlets, ticketmaster.ca and groups of 10 or more may purchase discounted tickets by calling 416 597 0965. VIA Rail and Novotel Mississauga are also offering special discounts on travel tickets and accommodations for this event.

Check for regular updates at www.allcanadiangame.com

Special thanks to official event sponsors, adidas, X Box, Oh Henry!, Footlocker Foot Locker Canada and to game partners, TSN, Toronto Sun, VIA Rail Canada, Novotel Mississauga, and Playdium.

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Nationwide Field Donation Program Brings New High-Quality Durable FieldTurf Soccer Fields to Young Players across America

Los Angeles, CA (Vocus/PRWEB ) July 14, 2009 — adidas, MLS W.O.R.K.S., Major League Soccer’s community outreach initiative, and FieldTurf were joined today by international soccer stars David Beckham and Zinedine Zidane to announce the “Footprint Fields” donation program, which will help develop new FieldTurf soccer fields in urban locations and communities in need across the country.

David Beckham (left) and Zinedine Zidane (right) lay their footprints in the cement for the event

“The ‘Footprint Fields’ program is designed to encourage soccer players of all levels and backgrounds to pick up a ball and join 10 friends on the field to play the beautiful game of soccer,” said Patrik Nilsson, adidas America President. “From cleats and balls to uniforms and fields, providing the right equipment and infrastructure is an important way we can inspire and enable an American soccer nation.”

The partnership between adidas, MLS W.O.R.K.S. and FieldTurf supports the continued growth of soccer in the U.S. by providing grants to organizations to build synthetic fields. Five grants were awarded in 2009 to support new fields in Seattle, Los Angeles, New York, Milwaukee and Vancouver, Wash.

“MLS W.O.R.K.S. is proud to partner with adidas and FieldTurf to provide soccer players throughout the country with world-class soccer fields to call their own,” said MLS Commissioner Don Garber, “The ‘Footprint Fields’ program provides young players the opportunity to enjoy the beautiful game. A few could rise up to the professional ranks like the Galaxy’s Tristan Bowen and Chivas USA’s Jorge Flores have done in the last two years, but all will benefit from these new fields.”

Soccer stars David Beckham and Zinedine Zidane were on hand to support the ‘Footprint Fields’ program and share their soccer skills with kids who will benefit from these types of fields.

“I’m excited to be supporting the growth of the soccer at all levels,” said Beckham in his first appearance since returning to the U.S. to play for his team the LA Galaxy. “Programs like the ‘Footprint Fields,’ as provided by adidas, MLS W.O.R.K.S and FieldTurf, is exactly what we need to give kids more places to play soccer.”

Zidane made a surprise visit to some of America’s top young soccer players earlier in the week at the adidas Elite Soccer Program in Denver. Today, Zidane celebrated the need to make the sport accessible to all kids who want to play.

“The importance of supporting youth soccer and growing the sport is my passion now that I’m retired from the professional level,” said Zidane.

Designed to replicate individual blades of natural grass and soil, FieldTurf is an engineered layered system of sand and rubber that provides the optimum level of energy restitution, which is important for soccer where midfielders run approximately seven miles during a game.

“It really is both exciting and rewarding for FieldTurf to have two world-class partners in adidas and MLS W.O.R.K.S.,” said FieldTurf CEO, Joe Fields. “We all have a tremendous desire and responsibility to grow the great sport of soccer in the U.S., while doing all we can to ensure that kids in economically challenged areas have access to top-flight fields. ‘Footprint Fields’ will certainly go a long way in working towards that goal. There is no greater achievement than what you see here today — kids coming together to have fun and play the world’s most popular sport on the greatest turf on earth.”

“Footprint Fields” will create top quality, sustainable fields for kids to play year-round with less wear and tear and lower maintenance than grass. FieldTurf continues to become more popular at the professional level with four MLS teams playing their home matches on FieldTurf.

“Footprint Field” grant applications for 2010 will be made available October 1, 2009 and managed by the U.S. Soccer Foundation. Visit www.ussoccerfoundation.org/grants for more information.

About adidas
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport. Some of the players in adidas’ roster of athletes include: Zinedine Zidane, David Beckham, Kevin Garnett, Reggie Bush, Dwight Howard, Ryan Howard, and Allyson Felix.

About MLS W.O.R.K.S.
MLS W.O.R.K.S. was launched in April 2007 and is Major League Soccer’s community outreach initiative dedicated to addressing important social issues affecting young people. MLS W.O.R.K.S. serves as a platform for both league and team philanthropic programs. Specific areas of focus include health and wellness, education, respect, fair play, leadership, human rights and diversity. MLS W.O.R.K.S. seeks to establish Major League Soccer as a leader in America for improving the lives of people through sport. For more information about MLS W.O.R.K.S., please visit www.MLSnet.com/works.

About FieldTurf
FieldTurf offers industry leading engineering and manufacturing resources, unparalleled leasing and financing capabilities and leads the synthetic turf industry with regard to setting higher environmental standards. FieldTurf is the global market leader in terms of synthetic sports fields with over 3000 fields installed. FieldTurf is part of Tarkett Sports, a Division of the Tarkett Group. Tarkett Sports is the largest entity in the sports and landscape surfacing industries. All Tarkett Sports surfaces are developed, produced and installed with a concentration on sustainability and a commitment to protecting the environment, providing additional LEED contribution opportunities for customers. For more information, please visit www.fieldturf.com.

About U.S. Soccer Foundation
The U.S. Soccer Foundation was established in 1995 to manage the surplus funds generated by the 1994 FIFA World Cup held in the United States. The Major Charitable Arm of Soccer in the United States, the Foundation has provided million in grants, financial support, and loans to help fund programs and projects in all 50 states. Hundreds of thousands of individuals have benefited from the Foundation’s support. The mission of the Foundation is to improve the health and well-being of children in urban economically disadvantaged areas using soccer as a vehicle for social change. For more information, please visit www.ussoccerfoundation.org.

MEDIA CONTACT:
Jason Smollett
FieldTurf
514 340 9311

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New Shawn Johnson Signature Line of Gymnastics leotards available from GK Elite Sportswear and adidas; the new collection features four new Leotards with two matching gymnastics shorts

Reading, PA (PRWEB) November 22, 2008 — GK Elite Sportswear, L.P., in cooperation with adidas® USA, is excited to announce its new Shawn Johnson Signature Leotard Collection. This new gymnastics line was developed with direction from the Olympic Champion and features four new leotards and includes two matching gymnastics shorts. Styles are adorned with Shawn’s signature as well as the peace and heart graphics and Shawn’s initials.

New Shawn Johnson Signature Gymnastics Leotard Collection

“When I was told about the ‘one world, one dream’ motto at the Olympics, I wanted to continue that theme by incorporating my favorite symbol, the peace sign, into the line,” stated Olympic Champion Shawn Johnson. “My new collection has been so much fun to make with GK and now I’m excited I can share it with all of you.”

Shawn Johnson captured the hearts of America and the world last summer at the Olympic games in Beijing. She won 4 medals for Team USA, including Gold on Balance Beam and Silver for the All Around Competition, Team Competition and on Floor Exercise

See the complete line of Shawn Johnson Signature gymnastics leotards at http://www.gk-elitesportswear.com/Shawn.html

GK is the world’s leading supplier of gymnastics apparel and is recognized around the world for superior variety, quality, fit and service. GK is proud to have been chosen by adidas® to manufacture the US National Team Competitive apparel for USA Gymnastics since 2000 and is the sole producer of adidas® brand gymnastics apparel in the USA. Based in Reading, Pennsylvania, Elite Sportswear, L.P., the company behind the GK brand, continues its commitment to American-made quality and continuous innovation in designs for Gymnastics, Cheerleading, Dance, and Drill Team apparel. For more information about GK Elite visit http://www.gk-elitesportswear.com or contact Kellly Christman at 610-921-1469.

For more information on Shawn Johnson visit http://www.shawnjohnson.net or contact her through Sheryl Shade, c/o Shade Global, sshade at shadeglobal dot com or at (212) 307-5128.

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Europe’s largest supplier of athletic footwear and sports apparel selects Raymark’s hosted software and services solution for its EMEA franchise retail stores.

Montreal, Canada (PRWEB) August 13, 2009 — Headquartered in Germany with hundreds of stores projected throughout EMEA, adidas was searching for a POS software and services solution that would combine centralized visibility into its store operations with rapid implementation and multi-national capacity. Raymark was selected for its ability to distribute the advanced functionality found in its Xpert-Series™ software suite through a hosted software and services solution that supports adidas’ intricate franchise network.

“Given our international reach and large number of stores, we were searching for a partner that could help us solve our EMEA-wide retail challenges in our franchise business while easily integrating to our back-end ERP solution,” expressed Kerstin Brockmann, Sales Development Manager for adidas. “With Xpert-On Demand™, our software logistics are outsourced, eliminating the need for a complicated infrastructure. It is a cost-effective, efficient method of granting accessibility to the software throughout the enterprise while preserving consistency, which is crucial when managing so many stores. With Xpert-Series’™ multi-language, multi-currency, multi-tax, fiscalization, and full-featured functionality, our franchisees can adhere to local language and operational requirements without sacrificing overall brand equity.”

“We are very excited about working with adidas,” states Marc Chriqui, Raymark’s President. “When we first began collaborating, adidas made it very clear to us what their vision for this project was. Given our long-standing success with international implementations, we knew our Xpert-Series™ was equipped to handle the language, taxation, and implementation issues that accompany such a venture. Raymark’s hosted, full-featured Xpert-On Demand™ incorporates our 20 years of international retail expertise into a centralized, streamlined delivery model. It is the ideal solution for any retailer, regardless of size, that is looking for a cost-effective, reliable software solution with respect to maintenance, ongoing operation, services and support.”

About adidas AG:

For over 80 years the adidas Group has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today, the adidas Group is a global leader in the sporting goods industry and offers a broad portfolio of products. They are Europe’s biggest supplier of athletic footwear and sports apparel, and products from the adidas Group are available in virtually every country of the world.

About Raymark:

For over twenty years, Raymark has been revolutionizing the way some of the world’s most prestigious retailers manage their stores. As a global provider of advanced retail software solutions, Raymark offers retailers highly sophisticated technology tailored to their specific business requirements. Developed by retail industry specialists, Raymark’s Xpert-Series™ empowers retailers through integrated, flexible applications that streamline operations while providing the analytical tools required for enlightened decision-making. Xpert-Series’™ multi-currency, multi-language, and multi-tax capabilities make the system configurable on both a local and international level. Its ability to handle various types of retail business models, coupled with its global-ready functionality, is the reason so many top retailers choose to partner with Raymark as they expand into emerging markets. For more information on Raymark, please visit www.raymark.com.

Contact:

Melanie Tabet
Raymark
514-737-0941 x701
www.raymark.com

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Isobar Agencies Receive Honors for “Best Home Page” and “People’s Voice Award”

Watertown, Mass. (PRWEB) May 19, 2009 — Isobar’s interactive agency Molecular and digital creative firm de-construct received top honors in the 13th Annual Webby Awards for their collaboration on the adidas web site, winning both the Webby award as well as the People’s Voice Award for Best Home/Welcome page of the year.

Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international award recognizing excellence on the Internet. The Webby Awards is presented by the International Academy of Digital Arts and Sciences.

“Together with de-construct, we are tremendously proud of the work our teams did to produce an outstanding Web experience that celebrates this iconic brand, while enhancing adidas’ online business,” said Howard Kogan, president of Molecular. “What makes this win stand out for us is the People’s Voice Award; to be recognized by the global Web community, and so many of our peers, is especially gratifying.”

Alex Griffin, executive creative director at de-construct adds, “The new adidas site had to allow for a wide variety of content formats published by each local market. Our concept is based on a simple, flexible user experience with an intuitive hierarchy–each tile dynamically teasing featured content on rollover. To communicate this to adidas, we went straight to a flash demo, which was a gamble that happily paid off.”

An integrated team of experts across the Isobar network worked together to develop the concept for the new adidas homepage, which included account direction from Isobar, project management, information architecture and content management expertise from Molecular, and visual design and flash development work from de-construct.

“The adidas work illustrates how brands can create valuable and engaging time with consumers,” said Darryl Gehly, executive vice president at Isobar, parent company of both Molecular and de-construct. “Molecular and de-construct did a fantastic job leveraging behavioral insights to further the relationship between the adidas brand and its loyal customers.”

The 13th Annual Webby Awards received nearly 10,000 entries from 60 countries around the world.

About Molecular
Molecular is a top interactive agency that partners with results-driven companies to create highly effective, cutting-edge digital design solutions grounded in research and tied to business results. Since 1994, Molecular has directed successful Web initiatives for the nation’s leading brands, including adidas, Fidelity Investments, HumanaOne, Reebok and Talbots. Headquartered in Boston, Molecular also has offices in New York and San Francisco. For more information, please visit www.molecular.com.

About de-construct
de-construct is a creative digital communications agency with a clear mission; to embrace technology and combine insightful understanding with powerful creativity to deliver campaigns and experiences that connect brands with their audiences. de-construct’s client list includes adidas, Eurostar, Pernod Ricard and Jimmy Choo and the agency’s work was awarded four Webbys in April 2009. de-construct has offices in London and Amsterdam and is part of the Isobar network of specialist digital agencies. For more information, please visit www.de-construct.com.

About Isobar
Launched as a digital division of Aegis Media in May 2003, Isobar is the world’s largest digital marketing network and is uniquely structured for an interconnected digital world. Isobar provides the vision, infrastructure, tools and processes that link a network of some of the very best digital agencies in the world – all fully owned and driven by a clear vision of the future business world. For more information, please visit www.isobar.net.

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